Get the Picture: Why Sellers Should Use High-Quality Property Photos

When selling a home, good-quality property photos help you attract more buyers and achieve a higher asking price. What’s not to love? A three-minute read.

Get the Picture: Why Sellers Should Use High-Quality Property Photos
One of the golden rules of property selling is not to skimp on photography. And you don’t have to take our word for it – look at the results of a recent survey of home buyers.*
 
A survey of 1,300 people who had purchased a property within the past six months revealed three critical things:
 
1)    Photography creates a powerful first impression (and we all know first impressions count). 93% of respondents said they formed an opinion of a home based on the imagery.
 
2)    Dodgy photos cost sellers money. 62% of buyers said they’d make an offer below the asking price if the pictures were poor.
 
3)    Good photos generate viewings. 94% of buyers were more inclined to view a property that was marketed with good photos and/or a video tour. Meanwhile, 78% said they’d be less likely to view a property if the photos were howlers.
 
Why quality pics matter
As most smartphones have decent cameras, you might assume that anyone could grab a few snaps of a property, and no one would be the wiser.
 
But most prospective buyers are sophisticated social media users and scroll through countless high-quality images online every day.
 
When buyers see dubious, poorly lit snaps they assume that the seller either doesn’t know what they’re doing or is desperate to offload (both options are likely to prompt a reduced offer).
 
Conversely, good-quality photos are a sure-fire recipe for attracting higher offers. Property photographers know all the lighting and perspective tricks to ensure a property looks light, bright and welcoming.
 
But wait, there’s more!
One issue that we’ve noticed in our agency, but didn’t come up in the survey, is that many buyers share the listing of a property with family and close friends before making an offer.
 
The buyer may be wobbling and want a second opinion or relying on the Bank of Mum and Dad for help with the deposit. So, it goes without saying that you want the images in the listing to be good quality.
 
We always use high-quality photography here at Grey & Co, as we know it gives sellers the edge. Get in touch with us to learn more about our comprehensive property marketing strategy.
 
* Survey by Giraffe360.
 

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  Hello, my name is Abigail, and I am the Grey in Grey & Co. I started working here in 2002 as a Junior Negotiator and have worked my way up the ranks since then. I took over running the company in 2014 and have been enjoying the roller coaster that is leadership ever since.   During my 20 plus years at Grey & Co I have dealt with the sale of over £100,000,000 worth of property and overseen the management of assets worth £250,000,000 for clients around the world.   I also had the pleasure of working with my father, the founder of Grey & Co, for 15 years before he sadly passed away and from him, I learnt the work hard ethic and our values today are still the ones that he founded the company on all those years ago.   Be Remarkable, Be Passionate, Be Humble and Be Better.   As a community centric boutique family agency, you couldn’t find a better partner to take with you on your property journey.

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