The Google secrets of private renters and what they mean for landlords

In this three-minute read, we discover what internet searches can tell landlords about the rental market in Wembley,

The Google secrets of private renters and what they mean for landlords
If you’re wondering about the current mood of the lettings market in Wembley, then the results of a recent Google analysis will be of interest to you.

A list of the most common property questions private renters typed into Google has been compiled by a firm called Boiler Plan.

The data covers April, and the market has shifted since then. But the results still provide a useful snapshot of tenant worries.

Here are the five most common questions private renters asked Google.

1 Can landlords increase my rent?
2 Can my landlord evict me?
3 What are my responsibilities as a tenant?
4 Can letting agents charge fees?
5 Can a landlord keep deposits?

What can landlords and letting agents learn from these questions?

Right now, people feel anxious.

Some renters are still on furlough but wondering what will happen when the scheme draws to a close. Others have lost their jobs and surviving on savings/the kindness of others/the Bank of Mum and Dad.

Many industry experts predict there will be an increase in tenants falling into rent arrears and evictions in the coming months. If as a landlord, you find yourself in a tricky situation with a tenant, the first thing to remember is that you must obey the law. There are clear rules about what you can and can’t do, and significant fines if you mess up. Contact us if you are unsure.

Assume tenants know their stuff
The fact private renters are googling the questions above, and not just searching up Game of Thrones or Dua Lipa, shows people are doing their research. The internet is awash with useful advice on tenants’ rights. So, don’t cut corners. It’s the wrong thing to do, and, it’s likely you won’t get away with it.

Evictions
Evictions can be costly and time-consuming at the best of times, but there is, of course, another spanner in the works. Due to Covid-19, there is currently a ban on all evictions.

However, this is due to be lifted. When the court system does get up and running again, expect a hefty backlog of cases causing further delays.

Remember, evictions should always be the last resort.

It’s worth talking to an excellent letting agent like us. We have experience dealing with sensitive matters, and we can go into bat for you and find another way of resolving any dispute.

If you want to have a chat about any issues raised by the Google searches in this article, please call us at Grey & Co on 020 8903 3909 or email me directly at abigailgrey@greyandco.co.uk

We’re here to help you however and whenever you need it.

Abigail & the team at Grey & Co.

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  Hello, my name is Abigail, and I am the Grey in Grey & Co. I started working here in 2002 as a Junior Negotiator and have worked my way up the ranks since then. I took over running the company in 2014 and have been enjoying the roller coaster that is leadership ever since.   During my 20 plus years at Grey & Co I have dealt with the sale of over £100,000,000 worth of property and overseen the management of assets worth £250,000,000 for clients around the world.   I also had the pleasure of working with my father, the founder of Grey & Co, for 15 years before he sadly passed away and from him, I learnt the work hard ethic and our values today are still the ones that he founded the company on all those years ago.   Be Remarkable, Be Passionate, Be Humble and Be Better.   As a community centric boutique family agency, you couldn’t find a better partner to take with you on your property journey.

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