How Sellers Can Get the Edge in a Buyer's Market

If you're looking to sell your home, here's how to get the best deal in the current market.

How Sellers Can Get the Edge in a Buyer's Market
Unless you've been living in a cave or under a rock, you'll know that the housing market hit a bumpy patch in the latter part of last year.

After years of booming prices and feverish bidding, things started to cool due to rising inflation and surging interest rates.

While there's still plenty of business to be done, the balance has shifted, and buyers now have a little more room to flex.

So, what does that mean for sellers? Essentially, there's no room for complacency, so focus on getting these four things right.

1 Presentation
Go the extra mile with the presentation of your property. Declutter and depersonalise (put family trinkets and photos out of sight). Then dress rooms so buyers understand the function of each space (for example, a bedroom should have a bed in it, not a pile of gym equipment).

2 Pricing
With mortgage costs high, buyers and lenders are wary of over-valued properties. A good agent will advise you on price so you don't go too high (and scare off buyers) or too low (and sell yourself short).

3 Marketing 
Great marketing photos are a must, as is a multi-faceted strategy that makes good use of social media and email lists.

4 Negotiating 
Many buyers, encouraged by recent events, are pushing for price reductions. An experienced negotiator can advise you on when to sit tight and when to compromise. As some buyers will be hoping for a speedy deal (so that their mortgage deal doesn't expire), there could also be room to move if you're flexible on timescale.  

If you're thinking of selling, contact us today for a free property valuation.


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  Hello, my name is Abigail, and I am the Grey in Grey & Co. I started working here in 2002 as a Junior Negotiator and have worked my way up the ranks since then. I took over running the company in 2014 and have been enjoying the roller coaster that is leadership ever since.   During my 20 plus years at Grey & Co I have dealt with the sale of over £100,000,000 worth of property and overseen the management of assets worth £250,000,000 for clients around the world.   I also had the pleasure of working with my father, the founder of Grey & Co, for 15 years before he sadly passed away and from him, I learnt the work hard ethic and our values today are still the ones that he founded the company on all those years ago.   Be Remarkable, Be Passionate, Be Humble and Be Better.   As a community centric boutique family agency, you couldn’t find a better partner to take with you on your property journey.

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